Do you want to reduce shopping cart abandonment on your website but don’t know where to start or how?
Shopping cart abandonment is one of the most common issues that online merchants confront. Millions of dollars are lost each year because clients do not complete the checkout procedure. Cart abandonment has a number of negative consequences for eCommerce businesses, including skewed statistics, lower conversion rates, higher client acquisition expenses, and so on.
There are, in fact, a lot of eCommerce development companies in India that will create the best websites for your e-commerce business. Based on a range of studies the average cart abandonment rate is almost 69.57%. One of the biggest reasons for cart abandonment is hidden costs at the end of the checkout.
What is Shopping Cart Abandonment?
When customers add things to their online shopping cart but leave before paying, this is known as shopping cart abandonment. And even if you don’t believe it’s a problem for your eCommerce store, you could be astonished at how much money you’re losing.
Because 67.91 percent of all shopping carts are abandoned, this is the case. This means that nearly two-thirds of customers who add items to their shopping cart will abandon them without using their credit card. That’s a lot of revenue and chances squandered.
The good news is that you have the power to put an end to it. Are you ready to discover how? Let’s get this started.
Tips on How to Reduce Cart Abandonment Rates:
You’re definitely familiar with the conventional suggestions and tactics if you’ve spent any time investigating how to prevent shopping cart abandonment. It’s no longer a secret that abandonment rates are extremely high.
Tip#1: Use Exit-Intent Popups
Creating a popup that employs Exit-Intent technology is one of the most effective ways to prevent shopping cart abandonment. When a person is actively exiting your checkout page, an exit-intent popup will display your campaign. This implies you can capture your user’s attention just as they’re about to abandon their shopping carts.
You may encourage hesitant customers to complete their purchase by interacting with them at this important point in their customer journey. This is a particularly effective tactic for online retail companies that cater to those who enjoy ”window shopping” An exit-intent popup has the potential to turn casual browsers into long-term consumers.
Tip#2: Provide a Choice of Delivery Options
When customers are contemplating whether or not to buy, shipping delays and prices can make a major difference. One cause for abandonment is that many websites wait until the customer reaches the checkout page before displaying actual shipping charges.
This means that some customers may want to add products to determine the true cost or intend to buy before being put off by greater delivery prices. It’s also crucial to have options. Some clients choose free or low-cost delivery, while others prefer convenience and quickness. As a result, websites should aim to offer a variety of delivery choices to accommodate varied customer preferences.
Tip#3: Solid Refund and Return Policy
Customers do not have the opportunity of trying on items or examining them in person; therefore, return procedures are critical in eCommerce. If you have a strong return policy, customers will feel more comfortable while purchasing anything from your store.
To inform shoppers and maybe convince them to buy, include a clear link to the return policy early in the checkout process.
Tip#4: Provide Chat or Phone Help 24/7
It’s possible that all that stands between the buyer and the purchase is a simple query. You remove a barrier to sales by making it simple for customers to get their questions answered via chat.
Making use of chatbots is also a clever idea for instant support. Using a messenger bot, such as Facebook’s, can significantly increase sales. Users are willing to use messengers for customer service in 71% of cases. When it comes to raising shopping cart abandonment rates, having one tends to be a terrific opportunity in hand for eCommerce platforms.
Tip#5: Reduce the Average Checkout Steps
The checkout procedure can be time-consuming and exhausting at times. Try to reduce the entire checkout process so shoppers can clearly see what they are purchasing.
The more you try to gain information from the customer, the more frustrated they become and the less interested they become. Otherwise, you risk losing 21% of your potential clients by making the checkout process too long. Try to include the guest checkout if possible.
In the checkout, pages try to add apps like Norton.McAfee and other payment security systems provide trust seals and security badges that allow customers to shop with confidence.
So, if you’re wondering how many stages an ideal checkout process should have, the answer is as few as possible. You can also keep the Guest Checkout Option on your website. Only require the most basic information, such as a person’s name, email and delivery addresses, and payment method, and never make them fill out the same information repeatedly.
Include a Progress Indicator on the checkout page so that you know where you have reached on the checkout journey. A Progress Bar can also serve as a visual reinforcement for shoppers to continue with their purchases.
Tip#6: Simplify Navigation
The more clicks you make someone go through, the more likely they are to abandon their shopping cart before making a purchase. The 25% of people who abandon carts due to overly complicated navigation demonstrate this. Get the number of clicks until checkout as close to three as possible to keep more of those customers: Select a product –>Add to shopping cart–>Select “Checkout” from the drop-down menu.
Keep your site’s navigation basic and obvious by providing easily identifiable categories and organising products in a way that makes selection easy: quick previews and “Add to Cart” rather than requiring customers to navigate long product pages.
Tip#7: Offer Multiple Payment Options
If you simply offer one or a few payment options, you’re creating unneeded barriers between your prospects and your sales. Although credit card payment options are obvious, consumers now have more options than ever before for paying for things online. PayPal is still going strong (somehow), but mobile payment systems like Apple Pay and Google Wallet are gaining traction, especially among younger generations.
Offering multiple payment alternatives reduces – or removes – another possible cause for a customer to exit their cart and go elsewhere. Sure, the more payment options you provide, the more work you’ll have as a business owner (and the higher your merchant services costs will be), but you’re giving your customers what they want, and that’s what matters.
And don’t forget to add the coupon code or Discount Codes on the checkout page while will also help to reduce the cart abandonment rate.
Tips#8: Include CTAs
Many websites do not feature any sort of call to action on their checkout pages. The “logic” behind this appears to be based on the notion that once a consumer has put anything to their cart, they no longer require any additional incentives to purchase it- a fatal mistake in the marketer’s worldview.
On the other hand, checkout pages are ideal for strong, clear calls to action that bolster the prospect’s commitment to finish their purchase.
While it’s critical to include powerful CTAs on your checkout pages, it’s also critical to make sure that the messaging of these CTAs matches that of others throughout your site and marketing materials.
Always keep in mind that you want to give a consistent, smooth experience from discovery to purchase. Visitors may be confused if you abruptly change the tone of your CTAs on your checkout pages, even if they don’t understand why. It’s also crucial that your CTAs are as clear as feasible.
Start Optimising your Ecommerce Store
While each consumer category is unique, many shoppers have some purchasing behaviours and preferences. One thing is certain: shoppers who have a difficult and time-consuming checkout experience are more inclined to abandon their purchase. An eCommerce development company in India assists many businesses to flourish with their tactics in creating the best eCommerce experiences.
